Challenge

The Carlsbad campus needed renewed visibility, stronger community engagement, and a consistent digital presence to support growth and awareness.

My Roles

  • Campaign Strategy

  • Creative Direction

  • Developed creative assets

  • Website Management

  • Brand Identity

  • Organic social strategy

  • Paid Meta Advertising

  • Messaging Development

  • Performance Analytics

Campaign Objective

Reintroduce the Carlsbad campus with a clear identity, increase community awareness, and guide new visitors from discovery to Sunday attendance.

Brand Identity

Developed branded assets to create a consistent identity across volunteer apparel, digital marketing, and community events.

Awareness Campaign

Community Engagement

Event Marketing

Audience Journey / Messaging

Results

Grew Instagram to 179 followers

Generated 5,200+ profile visits in the last 30 days

Added 116 new followers in one month

Sports Camp Meta Campaign: 456 wesite clicks, 0.22 CPC

Continued brand awareness through integrated and organic campaigns.

Looking for a strategic communications consultant? Whether you are strengthening executive communications or creating content that connects with your audience, I’d be delighted to hear about your goals and explore how we can work together.