Featured Campaigns
Services Used
• Campaign Strategy
• Brand Storytelling
• Creative Direction
• Social Media Marketing
• Print Design
• Event Marketing
• Content Strategy
Carlsbad Church Relaunch Campaign
Challenge
The Carlsbad campus needed renewed visibility, stronger community engagement, and a consistent digital presence to support growth and awareness.
Scope of Work
Campaign Strategy
Creative Direction
Developed creative assets
Website Management
Brand Identity
Organic social strategy
Paid Meta Advertising
Messaging Development
Performance Analytics
Campaign Objective
Reintroduce the Carlsbad campus with a clear identity, increase community awareness, and guide new visitors from discovery to Sunday attendance.
Brand Identity
Developed branded assets to create a consistent identity across volunteer apparel, digital marketing, and community events. Instead of promoting isolated events, I developed a unified visual system so each interaction reinforced recognition of the new Carlsbad campus.
Awareness Campaign
Community Engagement
Event Marketing
Published Campaign in The Cost News
Audience Journey / Messaging
Campaign Deliverables
Brand
Identity System
Messaging Framework
Digital
Social media campaign
Website updates
Meta Ads
Newspaper advertisement (published)
Experience
Lobby slides
Event branding
Six-week Campaign Rollout
Results
Grew Instagram to 183 followers
Generated 5,200+ profile visits in the last 30 days
Added 116 new followers in one month
Sports Camp Meta Campaign: 708 website clicks, 0.21 CPC
Sports Camp Instagram Boost: 528 profile visits, 0.68 CPC.
Continued brand awareness through integrated and organic campaigns.
Published in The Coast News
Supported launch of six-week community campaign
New Song Community Church
— Oceanisde
Beach Baptism 2026 Campaign
Campaign Overview
The Beach Baptism campaign was designed to educate, inspire, and increase participation in New Song Community Church’s annual Oceanside Beach Baptism. Rather than promoting the event with a single graphic, I developed a cohesive, multi-channel campaign that guided viewers from awareness to action through storytelling, educational content, print collateral, and social media.
Objective
Increase awareness and registrations for Beach Baptism while helping attendees understand the significance of baptism as a public declaration of faith.
My Role
Communications Strategy
Campaign concept
Messaging development
Creative Direction
Social Media Strategy
Creative Design
Social media graphics
Instagram carousel
Print collateral
Event signage
QR registration materials
Brand consistency across digital and print
Campaign Deliverables
Instagram promotional graphics
Educational carousel
Event announcement graphics
4-up invitation cards
11×17 lobby poster
A-frame signage
QR registration materials
Church announcement slides
Strategy
Instead of relying on event promotion alone, the campaign was intentionally structured to answer three questions:
Why should I be baptized?
What does baptism represent?
How do I sign up?
The social carousel was designed to move viewers through this journey by combining emotional imagery, biblical messaging, and a clear call to action.
Creative Direction
The visual identity drew inspiration from the Southern California coastline using:
Ocean photography
Bright blue typography
Soft aqua accent colors
Minimal layouts
Consistent wave iconography
Lifestyle imagery from previous baptisms
The goal was to create a campaign that felt modern, welcoming, and authentic while remaining aligned with New Song's brand.
Campaign Gallery
Reflection
This campaign strengthened my ability to develop a unified communications strategy across multiple formats while balancing visual storytelling, theological clarity, and practical event promotion. By expanding beyond a single promotional graphic, the campaign created a cohesive experience from social media to in-person church engagement.