Case Studies

Every project began with a challenge — Not just a design request.

These case studies explore strategy, communication goals, creative process, and outcomes behind campaigns, brands, and organizational initiatives developed for nonprofits, ministries, and growing organizations.

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Case Studies

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Projects

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✳︎ Case Studies ✳︎ Projects ✳︎

2025

Social media promotional graphic (Animated Graphic)

Community Outreach event campaign. Budget $0

(Short-form video)

Challenge

Increase engagement with the church's digital program and improve visitor awareness.

Initial concept

Created a button-drive poster emphasizing a call-to-action.

Revision

Shifted to a mobile-first design after feedback indicated attendees needed a clearer visual connection between the sign and digital experience.

Result

Produced a more intuitive communication piece that better represented the user journey.

Objective

Increase customer reviews for Play Kingdom

Strategy

Incentivize action ($5 off admission or free coffee)

Make participation frictionless with QR codes

Use a happy child image with an age range to reinforce a positive experience

Create an eye-catching counter sign/poster

Social Media Promotion Graphic

Concept Exploration

I explored multiple visual directions before selecting the final identity. Early concepts emphasized moment and abstract flames, while the final concept centered the fire as both the literal setting of Daniel 3 and the symbol of steadfast faith.